Based on how things commonly go, around our careers and the various important milestones of life, you’ll only ever be a young professional once in your life. There are so many nuances that come with, such as being able to point to some recently acquired freedom on a scale you’ve never experienced before.
If you have a car you have the freedom of the land, even though you likely have to be back at your home base in time to prepare for the work week ahead or merely the next workday. This is also one of the reasons why many are looking to home for their student accommodation.
There’s a seemingly emerging trend among young professionals though, visible in all major areas of their lives, which points to the ushering in of a brand new way of life. Every indication is of course that it was a gradual progression and not something that happened instantly or overnight. The semblance of that emerging trend is perhaps most visible in the accommodation preferences these young professionals seem to harbour in their numbers and it makes for some very interesting exploration.
A life outsourced?
Modern-day young professionals seem to have had some pre-birth, umbilical-cord-connected meeting about the general view of this life being temporary. As a result, we see lots of young professionals choosing to rent cars instead of purchasing them outright – something they’d have had to do on credit in any case.
We also see young professionals choosing to live in somewhat of a temporary setup, where outright homeownership doesn’t seem to be a priority. It’s a case of partially living it up in luxury apartments or even four-to-five-star hotels for a bit, with their mobility accounted for in a rented, top-of-the-line German machine, which is of course complemented by slumming it out in a hostel or two start joint for a significant portion of the month, akin to student accommodation, all of which comes together to make up an evenly-distributed indulgence in the best and worst that this life has to offer.
Basically, young professionals are not saving the best for their retirement years, but going back to that preference as represented through their choice in accommodation, interestingly enough there seems to be a gravitation towards accommodation that feels like home. It doesn’t have to completely resemble home, but their interaction with that space they temporarily call home needs to come with all the freedoms they’d enjoy in their own domestic space.
You want to feel like your mother is trusting you to look after yourself and the house you find yourself in, if only for a bit.
On the other side of the fence resides the hotel industry and we’re referring specifically to the traditional hotel industry. It appears as if young professionals aren’t swept away by the idea of being cooped up in a hotel room, which is what it can often feel like on the occasion that their company might have perhaps deployed them for some official company business, putting them up in one of those traditional chain hotel rooms.
It’s all about temporary comforts that merely feel permanent.