In business, it’s often the little things that make the most impact. Whether it’s the way you treat your customers, how often you post on social media, the exact positioning of your logo for the most exposure, or a combination of all that with plenty more, it’s typically not the grand moves that develop customer loyalty and long-term profits.
So, many businesses aim to tweak the little parts of their company as much as possible to make the most of their efforts.
One way you can do that is to make the switch to paper bags for your B2C shipments.
Why is that seemingly minuscule change so helpful, though? Let’s take a look.
Customers Want Businesses to Align with Their Values
Customers have always wanted to support businesses that align with their values, but over the last decade, that has become truer than ever before. No longer is it good enough to just offer a great product; you have to prove you’re a company worth supporting from a moral standpoint.
With the growing desire for businesses to adopt green alternatives to age-old business solutions, swapping out plastic mailing bags for paper options is a no-brainer.
Paper bags are biodegradable, don’t have as much of an environmental impact as plastic options, and can be recycled when cared for properly.
This can help align your business with that growing need for green alternatives among your consumer base.
Brand Recognition
It is essential to cater to the changes in tastes and preferences of consumers in order to generate good revenue through client satisfaction. And to do that, you would have to make changes, introduce new concepts and adapt to the rapidly evolving trends in the market. In order to ensure good consumer favour, you would have to be up to speed with the newer demands and preferences of your target market and the general public.
Here, the need to adapt arises from the fact that older delivery processes and techniques of packaging tend to be unsustainable and overall harmful to the environment. This has essentially caused a surge in the effort for introducing more eco-friendly packaging.
If your brand still utilizes polymers for packaging, it may face a certain backlash from the public. And this could be in the form of bad reviews, fake reviews, and so on. To rejuvenate the brand image, you would need to remove negative google reviews, reports, and news pieces besides taking on newer approaches towards sustainable and environment-friendly practices.
To set things in motion, you could switch to the use of recycled paper to make some creatively designed and attractive paper bags. This is because making the switch to paper bags isn’t just good for aligning with customer values but for helping the planet as well. It’s also a great way to boost your company’s marketing efforts and brand recognition.
See, while plastic bags can have brand imagery superimposed on them, your options are a bit limited due to the material and the work that goes into making custom designs.
With paper bags, a custom paper bag maker can print practically anything you want, wherever you want, in whatever size you want, on the bag with minimal effort; this helps reduce costs that are already low due to the low cost of paper in general, and it allows you to get really creative with how you apply your marketing and brand recognition materials to your packaging.
With a good designer on board or a good supplier to work with, paper bags can take your brand recognition game to a whole new level.
Cost
Finally, the cost of paper bags is more than reasonable. You can buy paper bags wholesale for far less than you would fully-custom plastic packaging, and you get the benefits listed above to truly maximize the investment.
This is largely due to the ease of producing custom paper bags over plastic bags. If the manufacturer doesn’t have to completely derail their business model to accommodate your custom designs, they don’t have to charge as much.
Make the Switch to Paper Bags, Now
With the benefits we listed and so many more working in your favor, it’s a no-brainer to switch to paper bags as soon as possible. You’ll have happier customers, save money, and boost your marketing potential as soon as you pull the trigger.
